Cookies make the interaction between users and web sites faster and easier. Without
cookies, it would be very difficult for a web site to allow a visitor to fill up a
shopping cart or to remember the user's preferences or registration details for a
collecting demographic information about their users.
Cookies enable web sites to monitor their users' web surfing habits and profile them
for marketing purposes (for example, to find out which products or services they are
interested in and send them targeted advertisements).
A cookie is a piece of information in the form of a very small text file that is
placed on an internet user's hard drive. It is generated by a web page server, which
is basically the computer that operates a web site. The information the cookie
contains is set by the server and it can be used by that server whenever the user
visits the site. A cookie can be thought of as an internet user's identification
card, which tell a web site when the user has returned.
© Spogo 2013
77-91 New Oxford Street
Company No: 2589328
Tel: 0808 190 2012
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